According to Juniper research, rising demand for complex multimedia-centric applications is forcing handset manufacturers to design increasingly “smart” and highly personalised mobile devices.
Their research forecasts that smartphones will account for 23 per cent of all new handsets by 2013.
Smartphones make remote and flexible working practices more achievable, with the built-in WiFi enabling workers to have continuous access to emails no matter where they are, giving people the ability to work on the move.
By 2013, it is predicted that annual smartphone sales will reach around 300 million. Despite the recession, consumers believe they will be getting value for money by buying high-end devices as smartphone prices become more attractive.
Andrew Kitson, author of the Juniper report, believes that the majority of new phones will be smartphones, as mobile handsets evolve into personalised internet-centric mobile computers.
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As featured on UTalkMarketing.